Hi, I’m Rima Massasati, a creative director navigating the wild, beautiful chaos of New York City. The places I’ve lived and the people I’ve met shape how I see the world and approach design. Fueled by cold brew, curiosity, and the occasional dad joke, I create thoughtful, meaningful work that truly connects with people. My love of typography began when I “borrowed” my mom’s ruby red Lancôme lipstick to write my name across brand-new furniture. I’ve been hooked ever since.