Role: Art Director
Celebrating the color block of the packaging with a flexible, modular visual system. A build-able typographic approach – clean simplicity allows us to layer and build information across assets. Dynamic blocking – playing with idea of porpotionality, we change the angle and ratio of the blocks for creative needs. Scalable art direction – using pops of color and a friendly typeface that speaks to nutrition & lifestyles in a friendly way and allows us to easily integrate new products.