Client Prudential
Role Concept + Art Direction
Category Branding
Agency Sub Rosa
A dynamic pattern formed by the abstracted edge of Gibraltar’s peak is the foundation for a system that builds into a strong graphic element that can be cropped, scaled and colored to differentiate business applications.
Building off of the form of The Rock, this design offers an abstracted reference to the parent brand while also integrating a contemporary visual cue.
Collateral and ads featured in The Wall Street Journal & The Economist
