Oh hello. Rima Massasati, Creative Direction, New York City.

Hello

I’m Rima Massasati⁰¹, a creative director and collector of curious ideas based in New York City. My work is rooted in design strategy. Moving through different places and cultures has shaped how I see the world, each adding a piece to my perspective, like a mosaic⁰². I’m drawn to a good story and the details that give something character. My earliest creative direction involved my mom’s ruby red lipstick⁰³ and a piece of brand-new furniture. The work was bold. The reception was mixed.

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